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Lee Jeans EUROPE

Now, Lee presents winter campaign, claiming for love, in the middle of a city, little angel flying in the campaign, same Diesel subject , that has developed a virtual campaign much +.

Next summer campaign, via fashionunited, Lee Cooper Jeans goes to present a polemics image and they said… “There’s nothing remarkable about Lee Jeans’ new ad campaign, which features a girl being photographed in her room whilst licking a lollypop. Sex, as we know it in advertising, sells fashion, and it has for the greater part of the decade. The sexy images are by Terry Richardson, the fashion world’s naughtiest photographer, renowned for his envelope-pushing, groundbreaking porn-flavoured Gucci and Sisley campaigns.
The creative director of Spin Communications, Emil Vrisakis, said the campaign was, yes, ‘a bit cheeky’ but, ‘Jeans have always been linked with sex and sexy imagery.’ He also compared the photographs to nudes by Botticelli and Norman Lindsay,, adding: ‘Terry Richardson is an artist too.'”

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